New AdWords Structured Snippet Extension Is Rolling Out



Google is rolling out new extension name structured snippet for advertiser to control more on text ads.

The benefits of this extension to advertiser are to highlights the main key feature in their ads.

In this extension you are able to select many types of value such as amenities products types and brands these are makes sense for your business campaign.



Google Says
    “Structure snippets and callouts have distinct attributes and benefits.”

 



 For more information about setting up structured snippets, see the AdWords Help Center.
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Google Officially Expands Twitter Into Desktop Search Results

Google has officially announced on Twitter, as well in as an updated post on the Google blog, that they have expanded displaying Twitter content — Tweets — in the Google desktop search results.
Earlier this month, we reported that Google had begun experimenting with displaying content from Twitter in desktop results. In May, Google already had begun showingTweets in mobile search results — but now they also will begin to show to all English language searches on desktop.
Google told us it is now rolling out to all users in English globally. Just like in the mobile results, Google will show Tweets in a carousel in the main column of the organic search results. The tweets only show when Google deems them to be relevant. Users do not need a Twitter account to see the results or click on the results.
Google also said the relevancy and ranking behind these Twitter results will continue to evolve and improve as the process matures. Currently, there is no advertising component to showing Tweets in the organic results.
I personally see the tweets in the desktop results. Here are some examples when I search for people or brands on Twitter. But it will also show for hot topics that are relevant:

http://searchengineland.com/google-officially-expands-twitter-into-desktop-search-results-228723
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Google Confirms Three Mobile Text Ads Showing On Some Queries

Google has confirmed it is now showing three text ads on mobile search results for some queries.

“We regularly adjust the way we present ads, and for a small portion of mobile queries we may expand the space for ads if they are particularly relevant,” a Google spokesperson told Search Engine Land, Thursday.

While there are obvious implications for advertisers with this change, what’s interesting is that the addition of a third ad often doesn’t change the amount of ad space visible on the screen compared to when just two text ads are showing. It all depends on what features Google opts to display in the mobile text ads.

First, let’s look at how the display can change even when three text ads are shown. Notice in the left-hand screenshot above for “roofing shingles” has a sliver of an organic listing showing. Now, look what happens on a subsequent search for the same query (in incognito mode). I’ve put the two SERP versions side by side below. The second ad in the incognito SERP (on the right) is shorter, but this time the Home Depot ad is shown with an extended headline and callout and location extensions, bumping the the organic listing out of view.

Now, let’s look at two examples when just two text ads display in the SERP. (The screenshots are from different OS and browser  — the left is from Chrome on Android and the right is from Safari on an iPhone, but that’s not why there’s a difference in the amount of ad real estate on the screen.) Two ads take up just as much real estate as three, and again we see the addition of an extension bumping the organic listing out of view.

Of course, while screen coverage may not be dramatically impacted, showing three ads on more mobile queries will have an affect on many advertisers. Andy Taylor from Merkle RKG noted the recent surge in mobile ad impressions and discusses the potential effects three ads in the SERPs will have in his latest column The Early Impact Of Google Adding More Ads To Mobile SERPs.

http://searchengineland.com/google-confirms-three-mobile-text-ads-showing-on-some-queries-228644
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